Buy.com started a new contest called “Tweet and Seek” this past week using social media outlets. “Contestants” were asked to watch for Buy.com to submit a clue via a “tweet” via its Twitter page http://twitter.com/buy_com. This clue was to lead people to on a hide and seek type game across several websites.
The first clue was : Hint-The company-whose logo features 3 Gouldian finches-recently launched a PC line leading the way as a Smarter, Greener, Computing Company
I stumbled on the answer by accident, watching the messages to/from @buy_com – Viewsonic.
So, on to the Viewsonic.com website – What’s this, a twitter bird in the footer? 
This is a link over to http://www.buy.com/tweetnseek/clues.asp?site=viewsonic with the question:Question: This cold-forged aluminum spool sporting goods product shares its name with a city in Arizona.
Hint: The company that manufactures this item earns 75% of its revenue from bicycle components (its other specialty).
Spool was the magic word here – Shimano. A search on the Buy.com website for Shimano .. first result is Shimano Sedona Spinning Reel – again, down near the bottom is a Twitter bird, leading to another clue, and another, and another …
I won’t ruin the fun, but you can check it all out here : http://www.buy.com/tweetnseek